2010-03-15 (Monday)

Tim Kring on Heroes being most torrented show: I'm honoured by that; we'll take fans wherever we can find them. #mulitplatformstorytelling

I gave up on 'Heroes' in season 2 - felt like it was going nowhere. Any of you still into it? Any good?

Was intrigued by the Adult Webmaster panel but came to ACC E rather than Hilton E by mistake: Multiplatform Storytelling it is!

We will save the book publishing industry by making things other than books!

Concentration exhausted for the morning. Playing Words With Friends while people earnestly discuss the future of book publishing. #sxsw

@ianbetteridge Quite possibly. I am just full of negativity about Adobe and Wired :) Right, I must go and "engage" with something.

Scott Wired says Adobe and Flash are crucial for beautiful web content. I didn't even see Jeremy Adobe's lips move! #wireddigitalrebirth

Excitement about "interactivity". It amounts to spinny pictures, animated illustrations, whizzy ads, no links out. #wireddigitalrebirth

Scott Wired is leveraging ad templates and refactoring magazines in order to help users engage with content (?) #wireddigitalrebirth

Scott Wired is going to add stickiness to old magazines. #wireddigitalrebirth

Ok, they will apparently do ipad stuff from this but still... People seem to care about ipad, not adobe/flash/etc. #wireddigitalrebirth

Some tweeters at #wiredigitalrebirth panel assume Wired's Adobe AIR powered tablet thing = iPad app. Apple already own "tablet" mindshare.

The #futureofcontext panel, about explaining news better, was OK.

Good stuff: walked in the sun; skipped all afternoon sessions; played frisbee; Halcyon; Fray Café (my first time; wonderful); Ginger Man.

@hondanhon Woooo! Congrats to Six to Start for winning best game at SXSW!